Brands that Generate Buzz: YouGov Rankings

So this is kindof interesting… here are YouGov’s U.S. Top Buzz Rankings. According to YouGov, “brands were rated using rated using YouGov BrandIndex’s Buzz score which asks respondents, ‘If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?’” http://www.brandindex.com/ranking/us/2012-annual/top-buzz-rankings  

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Customer Experience is (Much!) More than "Customer Service"

After wrapping up some work in California one morning, I flew to Maryland—a 4.5 hour flight—and decided to drop into a clothing store on the way to my destination in Annapolis, Maryland. I selected a few things and handed my credit card to the person at the register. He swiped it, paused, swiped it again, and informed me the card …

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