How does providing a great customer experience impact a company’s results? According to a study by Watermark Consulting, customer experience leaders generated a return three times higher on average than the S&P 500 index. Laggards trailed the index significantly. The study covers a six-year period, from 2007 through 2012. “Companies that excel in this regard are rewarded, by consumers and investors alike,” concludes Watermark founder Jon Picoult.