Brands that Generate Buzz: YouGov Rankings

So this is kindof interesting… here are YouGov’s U.S. Top Buzz Rankings. According to YouGov, “brands were rated using rated using YouGov BrandIndex’s Buzz score which asks respondents, ‘If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?’” http://www.brandindex.com/ranking/us/2012-annual/top-buzz-rankings  

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