Leading the Customer Experience

The Customer Feedback Funnel

Feb 6, 2025 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Customer Surveys, Leadership

Your feedback process should act as a funnel, catching data from all the various sources and bringing it into a centralized location. This could be a database that’s part of your customer relationship management (CRM) system, a dedicated customer feedback system, a...

Build Customer Insight into Your Vision

Jan 10, 2025 | Customer Experience, Customer Service, Leadership

A clear vision, well communicated and continually reinforced by you, is essential to engaging your employees, aligning objectives, and driving action. I have colleagues who are huge fans of eyewear retailer Warby Parker. Warby Parker is renowned for exceptional...

Responding to Negative Feedback

Dec 13, 2024 | Customer Experience, Customer Relationships, Customer Service, Customer Surveys

Elon Musk, the successful entrepreneur and CEO of Tesla, SpaceX and other companies, often highlights the importance of negative feedback: “You want to be extra rigorous about making the best possible thing you can. Find everything that’s wrong with it and fix it....

Customer Journey Mapping Tips

Nov 15, 2024 | Customer Access Strategy, Customer Experience, Customer Service, Quality Management

One of the most popular arrows in the quiver of a customer experience professional is the customer journey map. And for good reason…it’s a straightforward, effective way to visually depict a customer’s relationship with your organization. There are countless...

Customer Advocacy: The Secret Sauce

Nov 1, 2024 | Customer Experience, Customer Relationships, Customer Service, Leadership, Organization and Culture

There’s a scene in the movie Jobs, the biographical drama of Steve Jobs’ life, where he is shown fiddling with a portable CD player. It’s clumsy, heavy, and he struggles to get the CD loaded. The next scene shows him throwing the device into the trash. Of course, the...