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Leveraging customer interactions to provide strategic value

Leveraging customer interactions to provide strategic value

Oct 27, 2022 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership

Any part of the organization that interacts directly with customers has the potential to create value on three distinct levels: efficiency, customer satisfaction and strategic value. Level three leverages customer intelligence to deliver strategic value to the...
Principle #7: Skills, Knowledge and Leadership Make the Difference

Principle #7: Skills, Knowledge and Leadership Make the Difference

Apr 22, 2021 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership, Quality Management

What’s the real secret to improving performance? Build the skills, knowledge and leadership in your team to make it all happen. That, along with the right culture and focus, is the secret sauce. Organizations are made up of people with myriad personalities,...
Principle #6: Improvements Must Be Ongoing

Principle #6: Improvements Must Be Ongoing

Mar 17, 2021 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership, Quality Management

You face many choices when deciding where and how to improve the customer experience. And possibilities multiply when analyzing customer data from sources that range from social media posts to surveys to operational metrics. Which issues do you tackle first? Here are...
Principle #3: The Process Is Where the Leverage Is

Principle #3: The Process Is Where the Leverage Is

Jan 6, 2021 | Call Center, Contact Center, Customer Experience, Customer Relationships, Customer Service, Leadership, Quality Management

The third principle in this series, Improving Quality and Performance in Customer Experience, focuses our attention on the bigger picture – the processes within an organization. A process is a “system of causes.” (Note: in the context of quality and process...
Principle #2: Quality and Access to Service Work Together

Principle #2: Quality and Access to Service Work Together

Dec 18, 2020 | Call Center, Contact Center, Customer Access Strategy, Customer Experience, Customer Relationships, Customer Service, Quality Management

In customer experience, when service is required, quality of service and access to it are inextricably associated with, and complementary to, each other. Accessibility is an enabler. When customers wait too long, they will often verbalize their criticisms when they...
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