What Do Your Customers Want? 10 Expectations to Guide Your Service Strategy

What Do Your Customers Want? 10 Expectations to Guide Your Service Strategy

Understanding what customers want is essential to building an effective customer service strategy. In turn, effective strategy will help you meet or exceed those expectations. Customer expectations evolve and sometimes that happens very quickly. The experiences that...
Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever

Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever

Consumer Reports’ November/December 2023 issue is on newsstands now. The company’s flagship website and magazine publishes reviews and comparisons of consumer products and services, reaching millions of readers each month. The website (CR.org) has been called “the...