Understanding what customers want is essential to building an effective customer service strategy. In turn, effective strategy will help you meet or exceed those expectations.

Customer expectations evolve and sometimes that happens very quickly. The experiences that customers have with any organization, not just yours or others in the industry, shape their perceptions.

Fortunately, identifying expectations is not the hit or miss guess work it might seem to be. In this LinkedIn Learning video from my course “Customer Service Strategy,” I discuss 10 expectations customers have of all service interactions.

Identify customer expectations from Customer Service Strategy by Brad Cleveland