Customer Experience Blog

Expert insights on customer experience, employee engagement, and service leadership. Stay ahead with Brad Cleveland’s blog—featuring CX trends, actionable strategies, and real-world solutions to help you improve customer satisfaction, streamline operations, and drive business success.

When Building Your Brand, Be Yourself

When Building Your Brand, Be Yourself

In a recent issue of The Edge of Service®, I relay my experience meeting actor and author Henry Winkler at a recent ICMI Conference. Winkler reminded me of advice that my mother used to give me, especially when facing awkward or difficult challenges—"just be...

Keeping Your Customer Advocates Engaged

Keeping Your Customer Advocates Engaged

Our customer advocates trust us. If they didn't, they wouldn't be advocates. They want that trust to continue and we need to do our part of this. Sadly, businesses lose advocates daily. Often, this stems more from neglect than from anything we do. The video below...

12 Principles for Building Profitable Customer Relationships

12 Principles for Building Profitable Customer Relationships

Over the past decade, ICMI has studied, codified and periodically published a summary of the most important principles behind building strong, profitable customer relationships. Lately, I’ve been asked, are these principles less important? Have evolving customer...

Contact Center Future Shock: Channels May Become Part of Our Past

Contact Center Future Shock: Channels May Become Part of Our Past

Recently, I was reminded of this brief interview that I recorded with Jim Rembach of Call Center Coach. We discussed how channels are likely to be approached in the future. I hope the video helps you consider how to prepare your organization for future challenges in...

Adherence to Schedule Tips

Adherence to Schedule Tips

Adherence to schedule is an important performance objective for agents. It is within their control (when implemented appropriately) and measures if agents are available to handle contacts as scheduled. However, to ensure your approach is supporting the culture you...

The Power of Employee Engagement

The Power of Employee Engagement

The impact of employee engagement is incredible. In fact, engaged employees are four times more likely than non-engaged employees to go beyond what's expected of them according to the Temkin Group, a US firm focused on customer experience. Other studies show that...

Harness the Potential of Customer Interactions to Deliver Value

Harness the Potential of Customer Interactions to Deliver Value

The amount of intelligence gathered through customer service is significant, in any industry. There’s far more value to handling customer contacts than improving the satisfaction and loyalty of customers, as vitally important as that is. So, how do you build the...