Our customer advocates trust us. If they didn’t, they wouldn’t be advocates. They want that trust to continue and we need to do our part of this. Sadly, businesses lose advocates daily. Often, this stems more from neglect than from anything we do.
The video below looks at five principles for maintaining trust and keeping the momentum going. This video is from the course Customer Advocacy that I recorded for LinkedIn Learning. You can learn more about the full course here.
Keeping the momentum from Customer Advocacy by Brad Cleveland