Engaging with Customers Who Are Brand Promoters

Customers who are active promoters are demonstrative and outgoing about your brand. They’re eager sharers. They converse with you and appreciate and expect recognition in return. They convince others to try your products or brand, and they’ll try new or other products from your organization just based on your reputation. Active advocates appreciate being part of the action. 

As you think through the many possible alternatives for engaging with brand advocates, I encourage you to develop a pyramid of advocate needs. You can learn more about how to use the pyramid in this video from my LinkedIn Learning course “Customer Advocacy.”

Active promoters from Customer Advocacy by Brad Cleveland