Get It Right with Mobile Apps

shutterstock_269573255 mobileMobile apps are an important part of the emerging customer service landscape. Don’t dither getting there. But by all means, ensure they are ready for prime time.

In results that are probably no surprise, a recent Compuware study found that customers have little tolerance for glitchy or unstable mobile apps. Specifically, 71% of users have a low tolerance for unstable apps and will delete an app if it crashes. And 79% of users report that they would only retry an app once or twice if it failed to work the first time. Only 16% said they would give it more than two attempts.

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