The Importance of Customer Advocacy

Customer advocacy refers to both how a company advocates for customers (doing what’s best for customers) and how customers advocate for companies (spreading the word about its products, services and brand). Both are vital to success today. Here’s a video from my just released Lynda.com course to explain why.

The entire course is titled Customer Advocacy and is available at LinkedIn Learning.

Screen Shot 2017-05-30 at 1.55.14 PM

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.