One of the most popular arrows in the quiver of a customer experience professional is the customer journey map. It’s a straightforward, effective way to visually depict a customer’s relationship with your organization. There are countless ways to map a customer’s journey, but the goal is the same: define a specific customer persona, and visually document their experience—the end-to-end journey. You’ll show them moving along a series of “touchpoints.”

These links provide guidance and example journey maps to spark ideas on how best to map the journey of your customers.

Everything You Need to Know for Mapping the Customer Journey from Sailthru

144 Best Customer Journey Map Templates and Examples by User Interviews Inc.

Journey Map Examples on Pinterest

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