Avoiding pitfalls when managing customer feedback

There are vast differences in how organizations are collecting and using customer feedback, and some are far more effective than others. Your approach to managing customer feedback must be action-oriented. You must do something with it.

Too often, organizations miss out on the full value of feedback. Why is that? I see six pitfalls that are easy to avoid if you are intentional about addressing them.

This video, from my LinkedIn Learning course “Customer Service: Managing Customer Feedback,” examines these pitfalls and what you can do to avoid them.

Avoiding pitfalls from Customer Service: Managing Customer Feedback by Brad Cleveland