There are vast differences in how organizations are collecting and using customer feedback, and some are far more effective than others. Your approach to managing customer feedback must be action-oriented. You must do something with it.

Too often, organizations miss out on the full value of feedback. Why is that? I see six pitfalls that are easy to avoid if you are intentional about addressing them.

This video, from my LinkedIn Learning course “Customer Service: Managing Customer Feedback,” examines these pitfalls and what you can do to avoid them.

Avoiding pitfalls from Customer Service: Managing Customer Feedback by Brad Cleveland