Cross-functional benefits of customer advocacy

Customer advocacy is most effective when the entire organization works together to do what’s best for customers. That’s great for customers, of course, and the organization benefits from their loyalty. But departments across the organization benefit as well. That’s a point that’s sometimes missed.

When you harness customer advocacy to help identify and further improvements across functions, you have a positive impact on productivity, quality and priorities. That strengthens the buy-in and support for customer advocacy across the board.

This video from my LinkedIn Learning course “Customer Advocacy” explores these benefits and how to identify them.