Customer Service, Brand Loyalty and Long-Term Success

Here are some powerful statistics that demonstrate the links between customer service, brand loyalty and long-term success.

  • 97% of global consumers say that customer service is very important or somewhat important in their choice of and loyalty to a brand
  • 62% of global consumers have stopped doing business with a brand or organization due to a poor customer service experience. (Parature, 2015)shutterstock_310682759 shopper
  • Loyal customers are:
    • 5x as likely to repurchase
    • 5x as likely to forgive
    • 7x as likely to try a new offering
    • 4x as likely to refer. (Temkin Group, 2015)

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