Helping Customers Serve Themselves

shutterstock_237821326 self-serveAre we doing enough to enable customer self-service? Here are some statistics to consider:

72% of customers go online to serve themselves, but only 52% find the information they are searching for. (Source: Zendesk, 2013)

Only 26% of companies offer self-service tools for consumers via their mobile application. (Forrester, 2015)