Quantifying customer lifetime value

Quantifying customer lifetime value, or CLV, provides powerful insight into the impact of customer experience initiatives. Put simply, CLV measures how valuable a customer is to your organization over time, rather than just one purchase. You can learn more about a basic approach for calculating CLV in this LinkedIn video from my course “Calculating the Value and ROI of Customer Service.”

Customer lifetime value (CLV) from Calculating the Value and ROI of Customer Service by Brad Cleveland