Text as a Service Channel

According to a recent study by Execs in the Know, most companies do not offer SMS texting as a customer assistance/service option. But customers seem to want it. According to the research, 52% of boomers (55+), 75% of millennials (18-34) and 86% of generation X (35-54) want more companies to offer the ability to interact with them by texting.

Source: Insights About Today’s Connected Consumer, by Execs in the Know and Digital Roots, 2013.