The principles behind building strong customer relationships are as important as ever in today’s hyper-connected economy. Evolving customer expectations, social communities, new channels and other developments have not changed the fundamentals.
These 12 principles are as important as ever, in large part because of the most significant changes that are taking place. Each is both compelling on its own, but as an overall customer relationship strategy, they are best viewed and implemented together – the integrated whole is greater than the sum of these parts.
Read the article “The 12 Principles for Building Profitable Customer Relationships” to learn more.