The Edge of Service, Issue 5: Customer Interaction is Changing the Game.

Jed York, the youthful 33-year-old CEO of the San Francisco 49ers, is bringing a storied team that had fallen on hard times back to prominence. San Francisco won the NFC Championship title last year and came razor-close to winning the Super Bowl. York is “the secret behind the 49ers return to greatness,” concluded CBS Sports writer Jason La Canfora in a recent column.

Earlier this month, I had the opportunity to spend some time with Jed, along with a number of other forward-thinking CEOs and entrepreneurs… read more.