“The third great wave of computing is upon us. It is an era of hyper connection, where billions of people and devices and things are connecting faster than ever. Some call it the Internet of Things. Some call it the Internet of Everything. But in reality, behind all the technology, behind every connection, behind every act and every device is the single most important element of all — a customer.”
Source: Serving the Connected Customer, by Martin Hill-Wilson for NewVoiceMedia. Quote is from the foreword by Dave Thomson.