Brad shares examples of organizations that are shaping access strategies that support and further their brands.
Read More >>>Monthly Archives: June 2012
Is Social Media a Channel or a Strategy?
What is social media? A channel? A strategy? How we use these terms matters! This podcast is also available as an article: Is Social Media a...
Read More >>>Questions Answered by Your Customer Access Strategy
Shaping an effective customer access strategy will enable you to answer many important questions.
Read More >>>What Does a Customer Access Strategy Look Like?
Customer access strategies are like business plans – they vary greatly. Here, Brad discusses a standout example of an effective access strategy.
Read More >>>Components Of an Effective Customer Access Strategy
In this podcast, Brad identifies the major components of an effective customer access strategy: customers, contact types, access alternatives, hours of operation, service level and...
Read More >>>The Importance of a Customer Access Strategy
Your customer access strategy is an important tool for ensuring that your strategic direction is aligned with customer needs and expectations.
Read More >>>An Overview Of My New Book
Call Center Management On Fast Forward: Succeeding in the New Era of Customer Relationships (third edition) hits the shelves in May 2012. This podcast is also...
Read More >>>How I Got into this Field
Brad tells the story of how he got started and how important his mentors were to him. “So many people come from so many different...
Read More >>>Traits of the Best Leaders
Brad shares his views on the most important traits in leaders: Authenticity, effective communication, and competence. This podcast is also available as an article: Traits of the...
Read More >>>The Measures Every Contact Center Should Have
Brad discusses 7 categories of measures every contact center should have: Forecast accuracy, schedule fit and adherence, service level, quality, employee satisfaction, customer satisfaction and...
Read More >>>The Value of a Contact Center
Call centers (contact centers) can create value on three levels: efficiency, customer satisfaction and loyalty, and strategic impact (through intelligence that improves products, services and...
Read More >>>Have Call Center Fundamentals Changed?
Here, Brad discusses how call center strategy and management is (and isn’t) changing. This podcast is also available as an article: Have Call Center Fundamentals...
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